Ron Hickland is the lead bowling ball designer at Ebonite International Inc, follow Ron on Twitter here. Ron joins us to discuss the latest going on at EBI, and the first thing he does when developing a product line. Ron talks about the rigorous testing that EBI will put a new bowling ball though. Ron shares his thoughts on dual angle drilling and our “Ball Drilling For Dummies” series. Finally Ron shares his thoughts on what Ebonite is doing to combat the way lanes are dressed across the country.