Dale Niemela, Events and Marketing Coordinator for Storm joins us to talk about a very successful event that you need to demand your bowling center host.    Dale tells you why if you are in looking for a new ball you have to attend an event to throw some of Storm’s new equipment.  Dale and Joey also discuss Storm’s latest two new balls, the Marvel and the Victory Road, both of which would fit into any bowlers arsenal.  Dale also talks about the key to bowler retention, and what can be done to keep bowlers bowling.